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Lladro was founded by the three Lladro brothers: Juan, José, and Vicente in 1953. The founders formed the family company in the village of Almácera, Spain, near Valencia. After more than 50 years, the Lladro family remains at the helm of the world famous pottery manufacturing firm.

 The characteristic and unmistakable style of Lladro figurines relate to the elongated figures of the Mannerist period in Spanish art history, circa 1515-1600. The Mannerist artists including the famous Spanish master, El Greco, and his many followers, who produced works of art featuring figures with elegant body forms. Lengthy necklines, expressive arms, and long legs were all typical of the Spanish Mannerist style and this tradition is continued via the collectible Lladro figurines.

 Lladro values have skyrocketed over the years. Of course, in locales such as Spain and the Caribbean islands, Lladros are marketed and sold from the hundreds of dollars level to upwards of tens of thousands of dollars. The larger and more complex the sculpture, the more valuable it is.

  Lladro pieces have a distinct form and color palette of soft blue, grey, off-white and pink. In 1971, a logo was created that represented the link both art and science, the basis of all Lladro creations in fine porcelain. The logo joined an ancient chemical symbol with a stylized version of a very popular bellflower from the local Valencian region. This flower is incorporated as both a tribute to nature, the mother of clay, and to the region of Spain where Lladro was born. The finishing touch to this corporate logo is the Lladro name printed below the art/science symbol.